Someone challenged Steve Jobs with how he was going to deal with a competitor called Sony. He remarked, “No problem. Sony is a hardware company. Apple is a software company. It’s all about the software!“
Who in the world could have imagined that IBM, Oracle, and Teradata’s stock could head south so drastically? It is not their fault. Each of these vendors is fantastic, and have never provided better systems, but it’s all about the software!
All hardware/database vendors are struggling because there are so many new and exciting technologies. Each vendor uses only a handful of manufacturers that provide relatively the same semiconductors, disk products, and memory. Although Intel is the leader, no one database vendor has a clear advantage over the other. One day databases will become a commodity, like pork bellies.
Teradata was the pioneer for parallel processing, but now parallel processing is a no-brainer on every system.
Vertica and ParAccel were pioneers in columnar databases, but after Amazon made a deal with ParAccel to buy the source code and invent Redshift, everyone has added columnar as a strategy, including Apache’s Hadoop Parquet format.
The first vendor to invent an in-memory solution was a company called White Cross, but they eventually became Kognitio. Now, vendors like Teradata, Vertica, SAP HANA, and others have made this a strategy as well.
Because of the near-commodity hardware and database market, the future is cloud computing, and the biggest demand in cloud computing is Software-as-a-Service (SaaS). And desktop virtualization is the number one SaaS interest because it provides access to any data, at any time, anywhere. Federated cross-system joins, and instantaneous data migration and movement are a competitive advantage.
Some software companies specialize in query tools, while others focus on data movement. Some companies join data across different platforms, yet others specialize in gathering data from different systems to build analytics inside the user’s PC. Some vendors focus on business users through visualization and point-and-click capabilities, while others focus on the IT developers or DBA teams. And some companies choose to build their applications for the desktop, and other companies have applications that run on their servers.
We designed and built the Nexus and NexusCore Server to do all of the above, plus more. The brilliance with our software approach is that we allow the user to do everything from their desktop and then execute on their PC or from a server. We call the desktop Nexus and the server the NexusCore Server. Users can run queries, data movement, or cross-system joins (Federated queries) and run them from the PC on smaller data or from any NexusCore Server on larger data.
We’re not greedy. We want our Nexus software used on every desktop and our NexusCore Servers controlling the transfer of data for every vendor’s database.
Nexus and NexusCore Server will be released this summer (2019) so be prepared to be amazed. Steve Jobs was right when he said, “Its all about the software.”
If your company would like to see a demonstration of the Nexus and NexusCore in action, please feel free to contact us!